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Healthcare Shopper News

For the informed consumer of health care

Health Care Consumers Will Shop for Price If Motivated

When consumers have health plans with more out-of-pocket cost responsibility, they're more likely to select lower-cost alternatives for their health care, Booz Allen Hamilton, reports. People responsible for a greater portion of the cost are beginning to act like retail consumers, that is they tend to be more aware of both cost and quality differences. For instance, they are more likely to use generic than brand name drugs to get a minor or moderate price reduction.

Posted by Phil Daigle on June 18, 2007 11:06 AM
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